EcoAnimation |
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| Water is the most basic natural building block of life. It comes from many sources - rivers, wetlands, lakes, and groundwater aquifers – and is essential to the survival of all living things; plant, animal and human. This is why we must do everything possible to maintain its quality and make sure that every drop of water we use counts, for today and for the future. | ||
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| If enthused and guided, children can become responsible water consumers by taking simple steps at home, in school and outdoors. EcoAnimation, a two year animation project, aims to help children between 5 and 8 years of age to do this by creating a series of three fun animated films for TV broadcast. With the help of a fun and personable group of characters, stacks of adventure and plenty of humour, the animations will show kids between 5 and 8 years of age that, just like the characters in a cartoon, they too can make positive changes that make a difference to our natural environment, starting with water conservation. The animation will be made available to broadcasters in several European Languages in Summer 2010 and will also be accompanied by a free teaching pack for use in schools across the EU. |
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| With the help of leading environmental experts, children’s museums, educators and children from five European countries and the backing of The European Commission, the project will take a holistic approach to cartoon animation production. With input from all partners, the animators will create visuals and storytelling techniques that will awake the interest of television's youngest audience on this incredible resource. Our partners are: | ||
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Business Solutions Europa – Project Coordination and Communications Business Solutions Europa is a dynamic EU Projects and Communication agency which aims to bring Europe closer to Europeans through creative communication projects. Their team of project managers, communications and broadcast specialists will be responsible for managing EcoAnimation throughout the 2 years of the project. www.bs-europa.eu |
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Griffilms – Animation GRIFFILMS has over 15 years’ experience in producing high-quality animated programming and graphics and is one of Wales’ most successful animation companies. www.griffilms.com |
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WWF European Policy Programme – Content and Messaging WWF (World Wide Fund for Nature) is one of the largest and most respected independent conservation organisations in the world. WWF’s European Policy Office is the representation office to the European Union for the global WWF network, and contributes to strengthen EU policies for the protection of the European and global environment. www.panda.org/eu |
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Explora – Kids Coordinator Explora – Il museo dei Bambini di Roma is a not-for-profit organization, and the first Italian museum designed primarily for children, school and families. In this child-sized play-town visitors come into contact with facts, phenomena and everyday events on the environment, communication, economy and new technologies. Children are offered the opportunity to discover the mystery of how things function through observation, touch and experiments, all with the help of facilitators. Explora welcomes more than 115.000 visitors each year. www.mdbr.it |
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| The EcoAnimation team will work with children across several European countries to evaluate the content of the cartoon animation during its entire production phase. School children between the ages of 6 and 8 from Belgium, Bulgaria, Ireland, Italy and Poland will take part in focus groups and questionnaires to provide the animators with their honest feedback on the characters, concepts and messages. This ‘pedagogic evaluation’ will be coordinated by Explora and local children’s museums in each country. The approach will ensure that the final animation resonates with this age range. Check this page for regular updates from the pedagogic evaluation. The children and their educators will also work with the project team to develop and test a teaching pack which will give pupils an opportunity to explore water conservation issues in more detail, and of course have a little fun too! The teaching pack will be available in June 2010.
The results of the 1st Questionnaire are available here. 484 children in 5 European countries participated in the focus group and answered questions on water and cartoon animations. The results are a great source of information! They have been used by the animators to develop the storylines and scripts.
Click here to learn more.
NEWS!
The children met once again in November to give their feedback on the characters and scripts: the aim was to test the visual impact of the characters, as well as to evaluate if the storylines convey the messages in a clear, understandable, fun and engaging way. The results are encouraging: a large majority of the children interviewed would like to join Boo and his friends in their adventures to know more about water conservation! Click here to learn more. |
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To ensure that the episodes of the animation hit the right message, our animation team will be working with leading environmental experts from WWF throughout the entire production process.
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In this section you will find relevant news articles and press releases about EcoAnimation
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| One of the main aims of EcoAnimation is to ensure that as many children as possible are able to watch the final cartoon animation. We therefore actively welcome broadcaster interest. Below we have already anticipated some common questions you might have. If you have additional questions please do contact us. Why would ECO be a suitable project for my channel? This project presents excellent opportunities for broadcasters to: - Profile their commitment to socially responsible programming.
- Play an active part in raising awareness on environmental, nature protection and conservation issues.
The project is also supported by the European Commission – a worthy accolade.What are your rates? As we have been co-funded by the EU’s LIFE+ programme we are able to waive the usual acquisition rates for broadcasters. This is a fantastic opportunity for broadcasters and we look forward to discussing this with you. When will the animation be ready for broadcast? The completed animation will be ready by Summer 2010 Can you send me more information/ a screener? If you would like more information about the project or to find out how you as a broadcaster can get involved then please contact thandi@bs-europa.eu We'll have a teaser of the final animation on our site ready for MIPCOM in October 2009. Markets: We will be attending DISCOP 2009 in June and MIPCOM 2009 in October so please contact Thandi to arrange a meeting and find out how you can become a part of this fantastic project. |
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EcoAnimation is supported by the EU's LIFE+ programme - Information & Communication strand.
This strand co-finances projects that implement communication and awareness raising campaigns on environmental, nature protection or biodiversity conservation issues. |
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